Blog

The first test results are back

What others say about our fabric handlebar tape Today, we want to share some impressions and feedback from our dearest test riders. As you might remember, we produced a limited...

The logo quest

The quest to create a logo was a thrilling part of our journey. Logos are often the first things that catch our eyes when we visit a homepage. A logo...

Give it to them and wait

With the release of our web page on the 18th of July, we also started to hand out a version of the tape, which we consider ready to share with...

Test and learn

Testing is essential for making sure the tape is doing what it supposed to do. The only thing we had to figure out is ‘how' to test. So what is...

Welcome to Smålands Band

Smålands Band is our partner in crime for developing and manufacturing The Tape. The company lies 30km outside our headquarters in Jönköping in a small town called Skillingaryd. It is...

Product requirements

The title of this blog post sounds bit stiff and technical but it is quite crucial to deal with this topic when you create a new product. Jan has some...