fO.goods x GREPP
Introducing fO.goods
This collaboration came to life not just because the two brands share a similar identity but also due to their shared history—long before fO.Goods and GREPP existed. It all started with a passion for riding fixed-gear bikes, quite literally. Today, however, it’s about more than just cycling; it’s about finding ways to reduce our environmental impact in the production process.
The focus of this collaboration is on how brands can minimize their environmental footprint by considering the entire lifecycle of a product, especially when that lifecycle doesn’t begin as intended due to minor defects.
The main goal of this partnership was to repurpose defective handlebar tape rolls, transforming them into a completely new product to reduce production waste. Beyond this, the collaboration aimed to expand the horizon of how a product can be utilized outside its initial intended purpose, encouraging creative approaches to sustainability. With a shared commitment to minimizing environmental impact, Flo was the ideal partner to help us bring this idea to life. Together, we created the Shopperbag.
Our priority was to design a product that wasn’t exclusive to cycling yet reflected our shared passion for it during the creative process.
After multiple rounds of prototyping, we were thrilled with the final result. The Shopperbag combines practicality with versatility, making it perfect for everyday use. We couldn’t be happier with how it turned out—and now, you can join us in embracing the spirit of repurposing. By pre-ordering the Shopperbag, you’re supporting a creative approach to sustainability, where materials are reimagined and given a new purpose.
Don’t miss the chance to own a bag that carries both style and purpose!